Are your social ads feeling a little lackluster? Or do you have no idea where to start when it comes to creating eye-catching ads?
We get it! With all of the different social platforms, ad forms, and social media “do’s and don’ts,” it can be a challenge ensuring your ads are living up to their full potential.
That’s why we’re giving you the inside scoop on creating social ads that boost sales without requiring much design work.
Consider Your Goal
Before jumping into the design process, you’ll want to think about your business goals. For example, do you want to increase the number of your social media followers, drive traffic to your site, or have viewers shop for your products through the social platform? Your goal will determine the network you use and the final design of your ad.
For example, if you’re targeting Gen Zers and you want to boost sales, you may consider advertising on Instagram with carousel ads of your top products. If your audience is moms of young children and you want to encourage sign-ups for your parenting course, you can utilize Facebook video ads to provide enticing snippets of your course.
Once you have your campaign goals pinned down, you’ll be able to design an effective ad. If you are not sure what your goal should be or have multiple goals you’re interested in, you can work with a marketing agency to help you determine the best goal to design an ad around.
Use Audience Targeting
No one person is the same, and this is true for your customers as well. Therefore, you’ll need to segment your customers into different groups. Then, using these segments, you’ll be able to design ads that resonate with each customer. Use keyword targeting and other audience targeting to improve your ads.
Choose an Ad Format
After deciding on a social media platform to advertise on, you now have to determine the right ad format. For example, should you do Instagram Stories or carousel ads? Should you create video ads or collection ads for Facebook? Is it even possible to choose the “right” format?
Yes, it is! It will take a little experimentation and studying your competitors, but you can choose a format that aligns with your customer’s preferences and your campaign goals.
Don’t be afraid to run ads in multiple formats and platforms. Then, you can compare the results to find out which ones worked best for your business. During this process, make sure you consider creating videos. Fifty-four percent of social media users want more video ads, and Tweets with video received ten times more engagement than those without. So, whether you advertise on Facebook, Twitter, or Instagram, your campaigns can benefit from video.
Include a Call to Action (CTA)
Communicating the steps you want your customers to take is just as important as grabbing their attention with stunning images or entertaining videos. Make sure your CTA is included in the design of the ad and your post’s caption. Use bold font, arrows, or GIFs to draw attention to your CTA. You don’t want your customers scrolling away from your ad thinking, “So what?”
Work on Improving that Quality Score
No matter the social platform you advertise on, you’ll have access to metrics that you can use to determine how successful your social ads were. For example, Facebook has a Relevance Score based on positive feedback (such as clicks or views) and negative feedback (such as hiding the ad or reporting it). Use your social metrics to discover the best content for increasing engagement rates.
Mastering Social Media Advertisements
Don’t feel defeated by social media ads. Using the tips above and taking it one step at a time, you can leverage the advertising opportunities social networks offer. If you need further assistance in creating powerful ads, consider working with a marketing team that knows all the secrets of social advertising.