Salary in Digital Marketing in India 2022 – Learn Everything About Marketing

Salary in Digital Marketing

Hello Friend! If you are reading this blog, you have already made up your mind to pursue digital marketing. And now, you must be thinking about the scope and career options in the digital marketing field? And What will be the starting salary in digital marketing in India?

Nowadays, almost every age of people relies on the internet and internet-based platforms in their day-to-day lives. Thus, there has been a boom in internet usage in the past couple of years, and it will continue to multiply in the coming years as technology changes. Due to heavy use and dependency on the internet, businesses are now working hands-on to market their products or services. Moreover, companies are making Internet/ Digital Marketing their primary marketing strategy, looking at the current scenario. Hence, it is the best time to join the best digital marketing institute to learn digital marketing.

In this article, we will talk about what digital marketing is, the scope and the salary in digital marketing in India, and how to pursue a career in digital marketing?

What is Digital Marketing?

Firstly, let’s understand what marketing is and the types of marketing before we learn about digital marketing. Marketing is a technique of advertising done by businesses to promote and to create awareness of their products or services amongst the general public. Thus, marketing is one of the primary elements of business management. Moreover, marketing can be divided into two parts: Traditional Marketing and Digital Marketing.

Traditional Marketing – As the name suggests, traditional means old and orthodox form of marketing that reaches the end consumer through offline modes. A few examples of traditional marketing are billboards, newspapers, pamphlets, door-to-door marketing, live demos, and many more. Therefore, this type of marketing is costly, time-consuming, difficult to reach the desired consumer, and has a very lengthy procedure.

Digital Marketing – In contrast, modern marketing means using technology connected with the internet to promote products or services online. Modern Marketing is widely known as Digital Marketing. Examples of digital marketing are social media marketing, email marketing, search engine marketing (Google, Yahoo, Bing, and many more), mobile marketing, etc. In comparison to traditional marketing, digital marketing is cheap, time-saving, reaches the desired audience/consumer/customer, and does not have a lengthy procedure. Additionally, one can easily analyze and track their marketing campaign, which is impossible in traditional marketing. Therefore, it can be easily afforded by any business.

Scope of Digital Marketing in India?

There has been tremendous growth in this field. Thanks to the adaptation of technology users in the past few years. However, trillions and billions of people have moved towards the internet for many reasons like shopping, reading news, making friends online, sharing photos, storing data, reading books online, and many more. Therefore, more and more information is going digital, and so are the companies.

Similarly, as technology is evolving daily, more and more people are getting access to the internet in some way or the other. Therefore, the internet has become a necessity than a need in the current time. As noted, any firm that does not have an online presence is missing out on a significant future to grow. Hence, all companies who want to make their presence and difference are going online, and this includes the Indian market as well.

Growth of Digital Marketing in India?

Growth of Digital Marketing in India

The major boom in this industry was seen in late 2019 when the COVID-19 pandemic hit the world, and companies adapted digital marketing for their survival. As a result, there is a very high spike in digital marketing jobs.

Because of the pandemic, the companies have understood the potential and reach of Digital Marketing. However, companies and businesses have made digital marketing their primary marketing strategy. They are spending lakhs and lakhs the money to hire digital marketing specialists and experts to make their presence and sell their products or services on the internet.

As per studies, it is said that internet marketing has become one of the highest-paying professions in India and the world. Therefore, there is a very vast scope of careers in digital marketing.

Now, let’s discuss a few high-demand job roles one can pursue in a successful career in digital marketing and the average salary one can get.

Types of Jobs and Salary in Digital Marketing in India?

Digital Marketing Fresher

Experience – 0 to 1 Year

Roles and Responsibilities –

  • Content Writing
  • Training on the latest tools and technologies
  • Creation of info-graphs and other materials
  • Social media handling
  • Competitor search & monitoring them and providing suggestions for improvement
  • Following and learning best practices in digital marketing
  • Creating marketing strategies
  • Managing the strategy on the different channels.

Digital Marketing Salary for fresher – 1,80,000/- (Starting) to 3,00,000/- (Highest) Lakhs Per Annum
Average salary – 2,40,000/- Lakhs Per Annum

Digital Marketing Executive/Specialist

Experience – 1 to 4 Years

Roles and Responsibilities –

  • Social Media Marketing – Organic and Paid
  • SEO (Search Engine Optimization)
  • Planning, organizing, and executing digital campaigns
  • Budget planning on the monthly and quarterly basis
  • Search Engine Marketing
  • Email Marketing
  • Analyzing the performance of marketing ads and their KPIs
  • Delegation of work to the team
  • Making reports based on analysis
  • A specialist must know everything but must be an expert in one field: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) – Paid and Organic, Market Analytics, Content Writer, Mobile Marketing or Email Marketing.

Digital Marketing Salary for Executive/Specialist – 2,50,000/- to 6,00,000/- Lakhs Per Annum
Average Salary – 4,25,000/- Lakhs Per Annum

Digital Marketing Manager

Experience – 4 to 8 Years

Roles and Responsibilities – It depends from company to company regarding the DM Manager salary. For example, small companies/start-ups may only pay you 5 Lakhs per annum, whereas big companies/ marketing agencies can pay you very handsomely based on your knowledge.

  • Time Management
  • Expert in SEO, SEM, Content Writing, Email Production, Analytics, SMM – Paid and Organic.
  • Build, Plan, and execute marketing campaigns
  • Optimizing the paid campaigns for the best ROIs and KPIs
  • Well aware of the marketing trends and competitor’s strategies
  • Team training, motivating them to achieve goals and their management
  • Best use of technology and marketing practices for better results for an organization
  • Preparing and managing marketing budgets, monitoring them, and providing suggestions for better results.

Digital Marketing Manager Salary – 5,00,000/- to 18,00,000/- Lakhs Per Annum
Average Salary – 11,50,000/- Lakhs Per Annum

There could be many more fields in Digital Marketing like many levels such as junior, senior executive, team leader, manager, and head. It all depends upon the level of experience and knowledge you possess.

If you want to work independently or don’t want a corporate culture, this field can also pay you handsomely.

You can work as a freelancer; you can be a blogger, you can be an influencer, an affiliate marketer, and many more, and their income is based on their work it could be as low as 5000 per month and can be as high as 1,00,000/ lakhs per month to the sky is the limit.

How to Start Your Career in Digital Marketing?

best digital marketing course

Many institutes say they are the best institutes and provide the best marketing training course. And it gets difficult to find the best course amongst thousands of marketing institutes. Therefore, here we are to help you choose the best digital marketing institute. After analyzing, reading reviews, and asking the students their views, we have finalized Quibus Trainings is one of India’s best institutes for a digital marketing course.

Quibus Trainings is the best institute for a digital marketing course in Jaipur. However, they are amongst the top institutes of India for an online digital marketing course. Moreover, they provide 100 percent advanced practical training on live projects. The faculty has more than 10 years of experience in digital marketing. Thus, they teach you all the necessary tips and tricks required in digital marketing. To learn more about the course fee and syllabus, you can contact Quibus Trainings.


In Brief, Digital Marketing is one of the most booming fields in the coming years and can be a good career option with handsome salaries to those who want to make their career in marketing.

Hence, if you want to learn digital marketing and make a successful career in this field, then Quibus Trainings is one of the best options. Their digital marketing internship program will help you enhance your profile and make you job-ready. Moreover, the training can also benefit you in promoting your business online.

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